TAKE BACK CONTROL OF YOUR CREATIVITY AND YOUR COSTS
Increasingly, yet unsurprisingly, brands are taking more of their creative requirements out of the hands of agencies and bringing them in-house. How to establish your own efficient internal service, improve your creative quality and put the right skill sets in place to transition successfully, is obviously essential.
Should you already have an existing internal creative service, large or small, we can help you take it to the next level to ensure better efficiency and a higher level of creative output with future-proofed processes for continued growth and to meet all manner of increasing demands from more departments.
Recent case study:
ALDO GROUP
INNER VOICE re-organized and then managed Aldo’s existing internal studio of 25 art directors, designers, copywriters, UX, UI and print production services.
Following a 3 month assessment period of interviewing multiple senior execs, department leaders & studio employees, INNER VOICE reprioritized creative disciplines, established universal briefing templates, implemented traffic systems, streamlined approval processes to improve overall creative quality and work-flow efficiency.
From brand campaigns, social content, CRM, visual merchandising and all manner of internal and consumer facing sales material, the resulting mini-agency-model allowed the studio to better meet increasing demands from over a dozen departments on 2 brands.
The new set-up also accommodated more future focused tasks such as continuous APP development and concept store deliverables. All this with the flexibility to expand more effectively, efficiently and creatively.
During the process, INNER VOICE also advised on the subsequent hiring of Designers, Studio Managers, Traffic Coordinators & Scrum masters to ensure long-term success.